HTTPS, or Hypertext Transfer Protocol Secure, is a critical factor in maintaining a secure and trustworthy website. Beyond protecting sensitive user data through encryption, HTTPS is also a direct ranking signal used by search engines like Google. Websites with HTTPS are favored in search results, as they provide a secure browsing experience for users. The "Not Secure" warning displayed on HTTP sites can deter visitors, leading to lower traffic and higher bounce rates, which negatively impact SEO performance. Additionally, HTTPS is essential for enabling newer web features, including accelerated mobile pages (AMP) and progressive web apps (PWAs). By adopting HTTPS, businesses can boost user trust, enhance security, and improve their SEO rankings, ultimately building credibility and better online visibility. Read More